The Donald W. Reynolds National Center for Business Journalism is offering a free workshop aimed at giving journalists a clearer picture of the importance of community and exposing them to tools and tactics for learning from their communities. The Sept. 1 event in San Fransisco is hosted by Marketwatch.

The half-day session will be led by John A. Byrne, chairman and CEO of C-Change Media Inc.; Dave Cohn, founder of Spot.Us; and Robin J. Phillips, managing editor of BusinessJournalism.org.

CLICK HERE to find out more and register for the event.

If you have any questions about the workshop, e-mail Reynold Center executive director Linda Austin or call 602-496-9187.

AGENDA

• 1 p.m.: Robin Phillips introduces the workshop.

• 1:10 p.m.: The Importance of Engagement in Digital Journalism, with John A. Byrne

• 1:45 p.m.: SpotUs.com: The Basic Concept and Engagement Model, with David Cohn

• 2 p.m.: Helpful Tips: What Works and What Doesn’t Work? with Byrne, Cohn and Phillips

• 3 p.m.: Break

• 3:20 p.m.: Real-Life Examples: Do’s and Don’t’s When Engaging Community. Participants are asked to come with ideas or projects they are working on so the panel can help explore ways to engage the community.

• 4:40 p.m.: Wrap up and Final Questions

• 5 p.m.: Adjourn