How to Succeed in a Metric-Driving News Operation

• Are you faced with monitoring daily metrics to measure the impact of your work?
• Are you wondering how to cover important but less sexy business topics so they will generate reader interest?
• Are you concerned about what the increasing focus on metrics means for journalists and news operations?
• If this is your world, this training session is for you. Find out what metrics we really should be paying attention to and how to act on them from our panel of experts.

 

Green-Barber presentation: PDF

Listen to the call: August 17, 2015

Playback Dial-in Number:	(712) 832-8323
Playback Access Code:	848558

 

Panelists:

Lindsay Green-Barber, ACLS Public Fellow at the Center for Investigative Reporting

Lindsay Green-Barber, Ph.D. is media impact analyst and ACLS Public Fellow at the Center for Investigative Reporting. She works to track, measure and analyze the impact of CIR’s investigations. Prior to working at CIR, Green-Barber taught Political Science at Hunter College. She also conducted research in Ecuador about indigenous organizations’ use of new information and communication technologies. Green-Barber holds a Ph.D. in Political Science from the City University of New York Graduate Center.

Greg Linch, Producer, Team Rainbow/The Washington Post

Greg Linch works as a producer on The Washington Post’s mobile innovation group, known as Team Rainbow. Before the Post, he worked on two start-ups: Publish2, which offers software tools for newsrooms, and CoPress, which aimed to help college news organizations thrive online. He serves on the Online News Association’s board of directors.

Josh Awtry, Vice President/Executive Editor, Asheville Citizen-Times and Greenville News

Josh Awtry is vice president and executive editor of the Asheville Citizen-Times and Greenville News. Previously he was the executive editor of the Fort Collins Coloradoan, editor of the Times-News in Twin Falls, Idaho, and Assistant Managing Editor at The Salt Lake Tribune, where he oversaw the paper’s digital operation and presentation. He was named Gannett’s 2012 Innovator of the Year for his work reinventing the Coloradoan’s news operation and creating a cohesive, data-driven and community-focused team that interacts closely with Fort Collins. Awtry got his start at community papers in Nebraska (The Hastings Tribune and Grand Island Independent) before working at The Sun News in Myrtle Beach, South Carolina.

 

Moderator:

Erik Siemers, Managing Editor, Portland Business Journal

Erik Siemers is managing editor of the Portland Business Journal, part of American City Business Journals, where he oversees content for a weekly print edition and helps guide daily digital coverage. Prior to this role, he was a reporter for the paper covering technology, manufacturing and the footwear industry, including Nike Inc. He has also served as a staff reporter for the Albuquerque Tribune and the Pittsburgh Tribune-Review, and has written for other publications including The (Allentown, Pa.) Morning Call and The Wall Street Journal. 

 

Questions about teletraining?

Please contact Mary Jane Pardue at MJPardue@MissouriState.edu or Kimberly Quillen at kimberly.quillen@arizonarepublic.com.

 

Presented as a member service by the Society of American Business Editors and Writers.