Past Teletraining & Recording available: How to make tax season interesting to readers

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How to make tax season interesting to readers

Jan. 14, 2013 – 2 p.m. EST

Covering tax season doesn’t have to be so, well, taxing. Let SABEW’s panel of experts share ways you can make tax season more interesting to readers.

Listen to the Call:

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Gail MarksJarvis

Gail MarksJarvis is a financial columnist for the Chicago Tribune, a TV commentator and the author of the best-selling book “Saving for Retirement (without Living Like a Pauper or Winning the Lottery).”

Her columns on the markets, economy and personal finance strategy run in newspapers throughout the country, and she has won over a dozen awards ranging from Northwestern University Medill School of Journalism’s “Best Financial Columnist” to a “National Clarion Award” for human rights reporting.  She has judged journalism competitions ranging from SABEW’s Best in Business to the Loeb Awards book category.

Her book helps novice investors invest successfully in 401(k)s and IRAs, and it’s received widespread national media praise. Oprah Winfrey placed it on her “select” list and Kiplinger named it “One of the Great Money Books for Young Adults.”

MarksJarvis has been a regular commentator for PBS’s Nightly Business Report and delivers analysis and advice regularly on WGN-TV and radio, CLTV, and WTTW public television in Chicago.  She is a frequent commentator for National Public Radio, and has appeared on CNBC, PBS NewsHour, Talk of the Nation, the CBS Early Show and NBC, CBS and ABC affiliates throughout the country. Prior to the Chicago Tribune, she was a business reporter for public radio’s Marketplace program, USA Today, and the St. Paul Pioneer Press.




Barbara Weltman

Barbara Weltman is an attorney, a prolific author with such titles as J.K. Lasser’s Small Business Taxes and The Complete Idiot’s Guide to Starting a Home-Based Business, a contributing editor to the J.K. Lasser Tax Institute, and a trusted professional advocate for small businesses and entrepreneurs.

She is a guest columnist for The Wall Street Journal and U.S. News and World Reports and contributes regularly to American Express OPEN,, and MyVenturePad. She is also the publisher of Idea of the Day® and monthly e-newsletter Big Ideas for Small Business® at and host of Build Your Business radio.

She has recently been named one of the 100 Small Business Influencers for the second year in a row. Follow her on Twitter @BarbaraWeltman.

Edward S. Karl

Edward S. Karl, CPA, is Vice President – Taxation of the American Institute of Certified Public Accountants (AICPA). In this position, he is responsible for the review, formulation, and submission to Congress, the Treasury Department, and the Internal Revenue Service of technical and policy recommendations for improvement of the federal tax process.

Mr. Karl serves as a principal liaison for the AICPA with the Internal Revenue Service. He is also responsible for tax ethical issues including management of the AICPA’s tax standards, the Statements on Standards for Tax Services. Finally, Mr. Karl oversees the Tax Division’s delivery of services to members which focuses on helping AICPA members provide the highest quality professional tax services.

Mr. Karl was previously employed in the tax department of a large, national CPA firm as well as a smaller, local one where he established their tax department. He was a frequent contributor to The Certificate, a publication of the Greater Washington Society of CPAs, of which he was an editor for fifteen years. He has also spoken at numerous tax institutes, state CPA society meetings and IRS programs.

Mr. Karl is a member of the AICPA, the American Society of Association Executives, the Maryland Association of CPAs, and the Greater Washington Society of CPAs where he has also served on their Federal Tax Committee and Board of Governors.

Arden Dale

Arden Dale writes about taxes and estate planning for The Wall Street Journal. She directs much of her coverage to financial advisers who do tax and estate planning for wealthy clients. In recent months, she focused on various taxes affected by the fiscal cliff drama; these included federal gift and estate taxes and exemptions, tax rates on ordinary income, capital gains and dividend, and limits on deductions for the wealthy.

Arden previously covered mutual funds and pensions for Dow Jones Newswires and was an editor in charge of energy coverage there. She holds a Masters Degree from Columbia School of Journalism, where she won a Pulitzer Fellowship for her academic work in the field of arts and literature.


Register here for the call. At the time of the call, dial 218-339-2626. At the prompt, enter the access code 4058935. Presented as a member service by the Society of American Business Editors and Writers.



Contact the SABEW training committee:
Mary Jane Pardue
Associate Professor of Journalism,
Missouri State University
(417) 889-9438

SABEW - Walter Cronkite School of Journalism and Mass Communication,
Arizona State University

555 North Central Ave, Suite 406 E, Phoenix, AZ 85004-1248


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