Past teletraining: Entrepreneurial Journalism:Developing Your Brand

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training_header copySABEW Staff Report


PHOENIX, Sept. 9, 2013 —  As the news industry evolves, journalists are increasingly branding and promoting their expertise and work. But how can reporters and editors best use social media, blogs and other tools to accomplish this? And how much personality is too much?

This session, aimed at both independent free-lance journalists and those who are employed by news organizations, covered those topics and more.

Listen to the teletraining: ConferenceRecording-1061611-924114

Playback Dial-in Number:    1-619-326-2753 (this is not a toll-free call)
Playback Access Code:    924114

Monday, Sept. 16, 2 p.m. Eastern


Kathy Kristof, a 20 year veteran of the Los Angeles Times, is an award-winning financial journalist, who decided to ditch her newspaper day job in 2008 – arguably the worst possible time – to strike out on her own. Despite the apparent knuckleheaded timing, she now writes regularly for Kiplinger’s Personal Finance magazine, CBS MoneyWatch and Financial Planning magazine among others. More compelling for other entrepreneurial journalists, she takes home a six-figure income while working from home. She’s the author of Investing 101; Taming the Tuition Tiger; and Kathy Kristof’s Complete Book of Dollars and Sense.And was once a Jeopardy question: Kathy Kristof replaced what famous personal finance columnist, who died in 1991? Answer: Sylvia Porter.


Rubina Madan Fillion is a social media editor at The Wall Street Journal. Her responsibilities include responding to breaking news, co-managing the WSJ’s social media accounts, working on interactive projects and training reporters and editors in online best practices. She was previously a graphics editor at The New York Times and The Wall Street Journal, where she designed maps, illustrations, charts and other infographics.
A former education reporter, she has also written for Reuters, The Huffington Post, The New York Post, the Atlanta Journal-Constitution and the Associated Press. She has a master’s degree in journalism from Columbia University and a bachelor’s degree from Emory University.


Ilyce Glink is a nationally-syndicated money and real estate columnist, blogger, radio talk show host, and book author. Her work is featured by CBS News, AOL, Yahoo!, WSB and WGN radio, The Washington Post, Chicago Tribune, LA Times and hundreds of other newspapers and websites. Her latest creation is an 18-part webinar/ebook series called “The Intentional Investor: How to be wildly successful in real estate.”


Gail MarksJarvis is an award-winning, financial columnist for the Chicago Tribune, a TV commentator and the author of the best-selling book “Saving for Retirement (Without Living Like a Pauper or Winning the Lottery).”

Her columns on the financial markets, economy and personal finance strategy run in newspapers throughout the country.  Her book has received widespread national media praise and is the 2013 winner of the Excellence in Financial Literacy Education (EIFLE) Award for an investing book. Oprah Winfrey placed it on her “select” list, and both MSN Money and Kiplinger highlighted it as one of the “Great Money Books” for young investors. The Medill School of Journalism has named her “Best Financial Columnist,” and she has won over a dozen other awards for her journalism.

MarksJarvis delivers analysis and advice regularly on WGN-TV and radio and CLTV in Chicago. She has been a regular commentator for PBS’s Nightly Business Report and National Public Radio, and has appeared on CNBC, PBS NewsHour, Fox Business, Talk of the Nation, CBS This Morning, and NBC, CBS and ABC affiliates throughout the country.


For more information on “Entrepreneurial Journalism: Developing Your Brand,” contact Mary Jane Pardue, or 417-836-8834.

Presented as a member service by the Society of American Business Editors and Writers.

SABEW - Walter Cronkite School of Journalism and Mass Communication,
Arizona State University

555 North Central Ave, Suite 406 E, Phoenix, AZ 85004-1248


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