Past teletraining: “Covering Technology if You’re Not a Techie” Monday, Jan. 13, 2 p.m. EST

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training_header copyMonday, Jan. 13, 2 p.m. Eastern

New to the tech beat or just want to amp up your coverage beyond the latest products? If so, this session is for you. You will hear from SABEW’s panel of experts who will share their secrets for digging deeper into technology coverage. You will get tips on how to find and write award-winning stories on topics you probably have never thought of. And you will get fresh new ideas for stories you can start working on today.

Listen to the call: Conference Recording

Monday, Jan. 13, 2014

2 p.m. Eastern


  • Mike Cassidy is a business columnist at the San Jose Mercury News who writes about the distinctive culture of Silicon Valley. His Silicon Valley Dispatches column has for years looked at the entrepreneurship, diversity and risk-taking tradition that makes the valley a place like few others in the world. Cassidy, who joined the Mercury News in 1986, has covered local government and politics, written a column for the local news section and a column about family life. Before coming to the Mercury News, he worked for daily newspapers in Florida, where he covered the state house.Before finding the good sense to move to Florida, Cassidy was the sports editor of a weekly newspaper in the suburbs of Minnesota’s Twin Cities. There he oversaw a staff of one, himself. Over the years he has been recognized by the Associated Press, the California Newspaper Publishers Association, the American Association of Sunday and Feature Editors, the Gerald Loeb Awards for Distinguished Business and Financial Journalism and the Peninsula Press Club for his column and news writing.He shares with a team of Mercury News colleagues the 1990 Pulitzer Prize for general news reporting.


  • Sarah McBride covers venture capital for Reuters, based in San Francisco. So far she’s been reporting on trends like the cloud, cleantech investing, and valuations—along with industry chatter like comings and goings at various firms. Before joining Reuters, Sarah worked for 14 years at the Wall Street Journal. Her stints there included Los Angeles, where she covered the radio industry and digital entertainment, and Hong Kong, where she covered Asian stock.
  • Jay Greene is a business reporter for The Seattle Times, where he focuses on covering He previously spent ten years as BusinessWeek’s Seattle bureau chief, where he wrote primarily about Microsoft. He has also worked as a senior writer for the technology news Web site, CNET. Jay is the author of “Design Is How It Works: How the Smartest Companies Turn Products into Icons” (Penguin/Portfolio). The book, which shows how successful companies use design to create beautiful products and breed loyal customers, has been translated and published into several languages including Chinese and Thai. Jay has also won several national awards, including, most recently, the Best In Business Award for Explanatory Journalism from the Society of American Business Editors and Writers for a series he wrote in 2012 on the life cycle of an iPhone.
  • Kyle Alspach? is the technology editor with the Boston Business Journal?. Alspach covers technology startups, venture capital firms and publicly owned tech companies in the Boston area. He manages two daily email newsletters for the Boston Business Journal, Startups & Venture Capital and TechFlash. He has worked at the Boston Business Journal since 2010 and before that was a reporter at several daily newspapers in Massachusetts.


For more information on “”Covering Technology if You’re Not a Techie”,” contact Mary Jane Pardue, or 417-836-8834.

Presented as a member service by the Society of American Business Editors and Writers.



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