Ad for Director, Audience Engagement and Analytics – Content & Editorial at Investopedia

Posted By Crystal Beasley


Director, Audience Engagement and Analytics – Content & Editorial


Region: East Coast

Application deadline: ASAP


About Investopedia:

Sharper Insight. Smarter Investing.

Investopedia is the single largest site on the Web for financial education and information and devoted entirely to investing education. The site was started in June 1999 at the height of the internet stock boom as an unbiased source to learn about investing. Today, we continue to strive to be the best online source of financial education and practical advice. Investopedia is a subsidiary of IAC Publishing (NASDAQ: IAC).


Investopedia is the destination for investors to better understand the financial world, make smarter investing decisions and connect with Financial Advisors. Powered by a team of data scientists and financial experts, Investopedia offers timely, trusted and actionable financial information for early investors to high net worth individuals. Investopedia is operated by IAC Publishing, a collection of some of the web’s largest and most trusted digital brands.


You are dedicated and fearless about finding pathways to deliver great content to millions of users by any digital means necessary. You are consumed with social media and mastering the ability to use it to engage our millions of users and the millions who should enjoy our content. You love content analytics and can see through dizzying amounts of data to find solutions and opportunities.

In addition to being a data hound, you are ambitious, innovative, creative, and have a solid knowledge of the financial markets and experience in digital publishing.

Responsibilities include:

  • Running our audience engagement efforts to increase growth of our unique visitors, site circulation, social media reach and engagement
  • Work closely with the editorial team to develop, produce and distribute content across our high audience target areas via email, social media and other channels
  • Ability to analyze content analytics via Google Analytics, Chartbeat and other tools to identify opportunities and discover solutions to improve performance
  • Monitor traffic and editorial metrics across all channels to make sure we are engaging the right audiences with the right content at scale.
  • Identify and implement engagement strategies via social media and other platforms that are ahead of the curve and help us gain a competitive edge
  • Qualifications

4-7 years of digital experience

  • Superior Excel skills
  • A mastery of Google Analytics, Chartbeat and/or competitive product
  • Excellent oral and written communication skills
  • Ability to mine traffic and content performance reports to identify weaknesses in our production and engagement efforts, and come up with test-able solutions to remedy them
  • Winning personality is a must! We have an amazing team here and only want to make it stronger.

To apply for the role, you can e-mail us directly at or apply at:

SABEW - Walter Cronkite School of Journalism and Mass Communication,
Arizona State University

555 North Central Ave, Suite 406 E, Phoenix, AZ 85004-1248


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