Training – Digital Bootcamp: Telling Business Stories through Podcasts

Posted By David Wilhite

Monday, Feb. 27

2 p.m. EST

Podcasts can extend the reach of your business coverage and open up new ways to involve and educate the audience in your space. But what makes a great podcast? On SABEW’s next teletraining session, you’ll hear a panel of experts discuss strategies for delivering engaging podcasts, learn about proven storytelling techniques and discover how to measure the success of your segments.

Contributing to this training session is a business reporter who launched his newsroom’s inaugural podcast series just last year; a podcast host with 30 years of broadcasting experience and a talent coach that helps journalists with voice and on-air performance issues.

Whether you’re already putting together podcasts or are just thinking about it, this training session is for you.

Listen to the recording.

Moderator

Neal Carruth is the General Manager of Podcasting for NPR. He oversees a number of acclaimed podcasts, including Code Switch, Embedded, Hidden Brain, NPR Politics Podcast, Planet Money and Pop Culture Happy Hour. As GM, Neal provides editorial and business support for the public radio network’s growing portfolio of podcasts, strengthening connections to NPR’s newsroom and member stations. He also plays a role in new program development and innovation, helping NPR maintain its dominant position as a leader in on-demand audio programming. Most recently, Neal was NPR’s lead editor for coverage of business and economics.

 

 

Panelists

Ron Leuty covers biotech and sports business for the San Francisco Business Times. He has worked as a reporter or editor for more than 25 years, including editor of two startup business journals and business editor of the Prague Post in the Czech Republic. He has covered biotech for the San Francisco Business Times for nine years. He also has covered banking, manufacturing, law and sports business.

 

 

 

John Wordock is the executive producer for podcasts at The Wall Street Journal. He has 30 years experience in broadcasting and has hosted podcasts for the last decade. Before Dow Jones, he worked at CBS MarketWatch, the AP Radio Network and Bloomberg TV & Radio. He’s won a National Headliner Award, a SABEW Best in Business Award and the Excellence in Financial Journalism Award.

 

 

Terry Anzur has been a professional multimedia journalist for more than 30 years, reporting and anchoring everywhere from New York to Los Angeles to West Palm Beach. She has taught on-air skills to journalists of all levels, both through positions at the University of Southern California and Pepperdine University and through her company, Terry Anzur Coaching Services.

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