Training – Covering all the Bases: Reporting on Sports Business

Posted By David Wilhite

Click the link below to download the slides for this training session:

Reporting on Sports Business Slides

Writing about the business of sports has become more than just game coverage in recent years. In fact, sports business has been elevated to a significant stand-alone beat at many news outlets. The beat offers fertile ground for compelling enterprise and investigative stories on collective bargaining agreements, marketing and management initiatives, intellectual property issues, team financial operations, and stadium and arena deals.

SABEW’s June training session will feature a panel of experts who will discuss how reporters can come up with story ideas by delving into the financial operations of professional teams, universities, and other organizations that run athletic events. They will discuss how to use public records to dig up information on owners of professional sports franchises as well as college teams, and talk about major stories they have uncovered on the sports business beat.

Monday, June 26
2-3 p.m. ET

Listen to the recording.


Kristi Dosh is a professional writer, speaker, sports business analyst, attorney and author who runs Guide My Brand, a boutique publicity firm representing entrepreneurs and authors. As a sports business reporter/analyst, she has reported on everything from collective bargaining to endorsements to the finances of pro and intercollegiate athletics for outlets such as ESPN, Forbes, Golf Digest, SportsBusiness Journal, Campus Insiders, Bleacher Report, SB Nation, The Motley Fool, and Comcast Sports Southeast. She is the author of Saturday Millionaires: How Winning Football Builds Winning Colleges.


Geoff Baker is a Montreal-born sports enterprise and investigative reporter for The Seattle Times, who writes the weekly “Inside Sports Business” column and produces the paper’s “Hard Count with Geoff Baker” podcast. He has gained critical acclaim for covering Seattle’s years-long pursuit of a new major sports arena and NBA and NHL teams. Geoff is a two-time Associated Press Sports Editors award winner and nine-time finalist. He also has won three National Newspaper Awards in Canada with the Toronto Star and Montreal Gazette.



Mark Conrad directs the sports business concentration and is an associate professor of law and ethics at Fordham University’s Gabelli School of Business, where he teaches sports law and the business and ethics of sports. The third edition of his book The Business of Sports: Off the Field, In the Office, On the News was published in March.




Danny Ecker covers the local sports business scene for Crain’s Chicago Business, focusing on the marketing, media, products and personalities tied to the city’s professional and college teams. He is a frequent panelist on CSN Chicago’s daily “Sports Talk Live” show and WTTW’s “Chicago Tonight.” Prior to joining Crain’s in January 2010, Danny worked as a producer for college sports and news website He is a 2008 graduate of Northwestern University’s Medill School of Journalism and a native of Columbus, Ohio.



Alex Reimer is a seasoned sports writer and host on the “Kirk & Callahan Show” at WEEI Sports Radio Network in the Greater Boston area. He is a contributor to Boston Magazine, Forbes and the sports news website SB Nation.




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SABEW - Walter Cronkite School of Journalism and Mass Communication,
Arizona State University

555 North Central Ave, Suite 406 E, Phoenix, AZ 85004-1248
Phone: (602)-496-7862


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