Training: Metrics to Magnify Your Journalism

Join us for a discussion about metrics in the newsroom, the pros and cons of different analytics platforms, and using data to drive news decisions. As the revenue model for journalism moves away from heavily relying on advertising and more toward paying customers and subscribers, newsrooms will have to measure audiences differently. This session, led by Liz Worthington of the American Press Institute, will focus on ways to measure those audiences and your journalism, allowing you to better understand key segments and refine your content strategy. We’ll also talk about trends in API’s aggregated data that reveal what has worked with business coverage across dozens of newsrooms.

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Liz Worthington is the Director of Content Strategy at the American Press Institute. She manages API’s program Metrics for News to help publishers better understand their audiences and create data-informed content strategies. Prior to joining API, Liz worked for nearly 10 years as a reporter and editor for newspapers and digital platforms, including, the Island Packet and the Culpeper Star-Exponent. Liz is a 2005 J-school graduate from the University of Missouri. She lives in Weehawken, NJ, with her husband and 2-year-old daughter.


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