How to improve your reporting by cultivating diverse sources

It’s long been a tenet of journalism that reporters are only as good as their sources. For that reason, many diversity, equity and inclusion efforts in newsrooms have focused on making sure that reporters are tapping a wide array of voices for their stories. The thought is: If news organizations lack diverse sourcing, it can help reinforce stereotypes, stoke distrust of media and fuel inequities in our society. That means journalists should be sourcing their daily reporting from members of various identities, races, ethnicities, genders, sexual orientations, abilities and socioeconomic backgrounds.

Join our panel to hear actionable advice on how to improve the diversity of your sources on a deadline. Hear more about the steps newsrooms have taken to establish best practices and make sure these principles are easy to implement. We’ll also discuss whether editors and managers should track the use of diverse sources and learn more about the resources and databases that exist to help find new experts.

Panelists:

• Lauren Chapman, digital editor, Indiana Public Broadcasting
• Jason Gewirtz, vice president, news; CNBC
• Keith Woods, chief diversity officer, NPR
• Laura Zelenko, senior executive editor – beat reporting, Bloomberg

Moderator:  Ali Jackson-Jolley, assistant managing editor – D.E.I., Forbes

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