Sports is more than just a game. It’s big business with major stakeholders. According to Research and Markets, the global sports market is expected to grow from $354.96 billion in 2021 to $501.43 billion in 2022 at a compound annual growth rate (CAGR) of 41.3%, and reach $707.84 billion in 2026.
In 2022 alone, we’ve seen seismic shifts in sports. There is lots of “moneyball” in business—from the U.S. Soccer Federation reaching a deal to pay the men’s and women’s teams equally, Major League Baseball having a 99-day work stoppage, college football conference realignment and most recently, a golf antitrust lawsuit between startup LIV Golf and the PGA Tour.
Join us as our expert panel will help business journalists follow the money and cover the financial implications impacting the changing world of sports.
- J.A. Adande, associate professor and director of sports journalism, Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications
- Jim Owczarski, beat reporter covering the Milwaukee Bucks of the NBA, for the Milwaukee Journal Sentinel and jsonline.com