Past Teletraining – Media Strategy: How journalists can develop a personal brand – Listen to the call recording

Posted By Crystal Beasley



Media Strategy: How journalists can develop a personal brand

Looking for a way to cultivate an audience and set yourself apart in the crowded news business? Or maybe you’re in search of a little career insurance? Having a strong personal brand can help business reporters and editors navigate the industry upheaval. This session will look at how – and why – to thoughtfully develop your personal brand. We’ll talk about the specific challenges and opportunities business journalists face in building a brand and explore the use of social media as a branding tool. And yes, we’ll even discuss how to use the brand you’ve developed to be strategic about career transitions.

Listen to the call: September 2015


Paul Cheung, Director of Interactive and Digital News Production, Associated Press

Paul Cheung manages a global team of visual journalists, data journalists and researchers who produce multimedia stories and information graphics for all formats, including print, online and mobile. Prior to joining the AP, Cheung was The Miami Herald’s Deputy Multimedia Presentation Editor. In 2009, he managed site redesign and was responsible for the conceptualization, creative direction and visual look of He was The Miami Herald’s graphics editor from 2004 to mid-2007. Prior to joining the Miami Herald, Cheung was a Senior Graphics Editor at The Wall Street Journal. Cheung is Asian American Journalists Association (AAJA)’s national president for 2013 to 2016. Cheung, a 2007 Newspaper Association of America Breakthrough fellow, graduated from New York University.
Twitter: @pcheung630

Dorie Clark, Market Strategy Consultant and Professional Speaker
Dorie is a market strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review, TIME, Entrepreneur, and the World Economic Forum blog. Recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, she is the author of “Reinventing You: Define Your Brand, Imagine Your Future” and “Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It.” Dorie is a former New England Press Association award-winning journalist and a former presidential campaign spokeswoman. She is currently an adjunct professor of business administration at Duke University’s Fuqua School of Business and a Visiting Professor for IE Business School in Madrid, Spain. She has been named to the Huffington Post’s “100 Must Follow on Twitter” list for 2013 and 2014, and to the #Nifty50 list of top women on Twitter.
Twitter: @dorieclark

Chuck Jaffe, Senior Columnist, MarketWatch and Host of “MoneyLife with Chuck Jaffe”
Chuck is senior columnist for MarketWatch and the host of “MoneyLife with Chuck Jaffe,” a weekday radio show/podcast. His columns have been syndicated to a national audience for more than 20 years. Throughout his career, Chuck has won a number of awards for business journalism. He also is the only journalist ever to make Mutual Fund Wire’s list of the “40 Most Influential People in Fund Distribution.” Throughout his career, Chuck has been a frequent guest on CNBC, Nightly Business Report, Fox Business News, National Public Radio and more. He is the author of three books: “Getting Started In Finding a Financial Advisor,” “The Right Way to Hire Financial Help” and “Chuck Jaffe’s Lifetime Guide to Mutual Funds.” Aside from his work on money and investing, Chuck is a past president of the Society of American Business Editors and Writers. In the 30-plus years since he first joined SABEW’s board, Chuck has been an outspoken critic of the business media. Prior to joining MarketWatch, Chuck spent nine years as personal finance and mutual funds columnist at The Boston Globe. He moved to Boston after six years as business editor and columnist at The Morning Call in Allentown, Pa. His business journalism career includes Florida stops at the St. Petersburg Times and the Bradenton Herald. In what is jokingly referred to as “spare time,” Chuck continues to play competitive lacrosse, is a partner in the Boston Box Lacrosse League and is a referee. He lives on Boston’s South Shore with a golden retriever who sleeps under the desk and whose flatulence issues sometimes explain Chuck’s demeanor.
Twitter: @MKTWJaffe and @MoneyLifeShow


Joe Grimm, Editor in Residence, Michigan State University’s School of Journalism
Joe teaches public affairs reporting, editing for digital and print, cultural competence and professional branding.  He also teaches Michigan State journalism students how to cover local communities by helping them run local news sites in and around East Lansing. Joe previously worked at the Detroit Free Press, where he served as recruiting and development editor. During his time in Detroit he also worked with corporate recruiting teams at Gannett and Knight Ridder. He has interviewed hundreds of people, reviewed thousands of job candidates on paper and recruited at hundreds of job fairs and college campus career days. In 1997, he launched the JobsPage, a journalism careers site and spun off a blog in 2003. In 2006, that blog became “Ask the Recruiter,” a daily feature with the Poynter Institute’s Career Center. He has been a regular contributor to Editor & Publisher magazine, the Newspaper Association of America’s Fusion magazine and UNITY: Journalists of Color.  Joe began his career at the Oakland Press, where he held a variety of editing positions.
Twitter: @newsrecruiter

Questions about teletraining?
Please contact Mary Jane Pardue at or Kimberly Quillen at

Presented as a member service by the Society of American Business Editors and Writers.

SABEW - Walter Cronkite School of Journalism and Mass Communication,
Arizona State University

555 North Central Ave, Suite 406 E, Phoenix, AZ 85004-1248
Phone: (602)-496-7862


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