March Teletraining – Digital business writing: How to hook an audience

Digital business writing: How to hook an audience
Monday, March 14, 2016
2:00 p.m. EST

Let’s face it. Whether you work for a newspaper, a newswire or a news website, you’ve got a digital audience. The challenge is how to best write for that audience. That’s where our panel of digital business journalists comes in. They’ll be rolling up their sleeves and sharing their ideas about successful ways to attract and write for digital readers. Our panel will explore digital writing styles, alternative story formats and the nuances that make stories stand out online. This will be a skills-oriented session. Expect to come away with new ideas to enhance your digital writing and connect with readers online.

Listen to the call.

Aaron TaskAaron Task, digital editor of Fortune. Aaron is an award-winning journalist with more than 20 years of experience covering business and finance. He was previously the editor-in-chief of Yahoo Finance. Before joining Yahoo in 2008, he spent 10 years at in a variety of roles, including executive editor. He also served as the on-camera host for Yahoo’s video efforts. Task is also the co-author, with Barry Ritholtz, of the 2008 Bailout Nation.
Twitter: @aarontask

Rich Barbieri 0316Rich Barbieri
, managing editor at Rich oversees digital newsgathering and programming for the world’s leading integrated digital and television news organization covering business, markets, innovation and the economy. He works closely with other units of CNN Digital and CNN bureaus worldwide. He joined CNN in September 2007. Prior to joining CNN, Barbieri worked for 15 years at American Lawyer Media as a reporter and editor covering law, business and government in New York, Washington and San Francisco. He spent the last five of those years as editor in chief of Legal Times in Washington. Rich also worked as New York news editor at the Associated Press and as managing editor of Crain’s New York Business. He won an AP reporting award in 1992 for coverage of California’s first execution in decades, and his newsrooms have won more than 100 editorial and design awards from local and national journalism organizations. Born and raised in New York, Rich has a Bachelor’s degree from the New School.
Twitter: @richbarbieriJeremy Olshan 0316

Jeremy Olshan, editor in chief of MarketWatch. Jeremy has held several positions with the Wall Street Journal Digital Network and currently serves as editor in chief of Earlier in his career, Jeremy held reporting positions at The New York Post and The Press of Atlantic City.
Twitter: @jolshan

Meena Thiruvengadam, head of audience development at Business Insider. Meena oversees audience development and social media strategy for Meena Thiruvengadam 0316Business Insider, Tech Insider and Insider. She has worked in a variety of roles for legacy media brands and digital startups, including as an editor for Yahoo Finance and as a reporter writing for Dow Jones Newswires and the Wall Street Journal. Meena lives in New York, loves to travel and is seven states and one continent away from reaching her goal of visiting all 50 U.S. states and seven continents.
Twitter: @Meena_Thiru

Questions about teletraining?
Please contact Mary Jane Pardue at or Kimberly Quillen at

Presented as a member service by the Society of American Business Editors and Writers.

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