Larry Birger Young Business Journalist of the Year Award

The Larry Birger Young Business Journalist Award is made possible by a gift from rbb Communications of Miami, Fla., the award commemorates Birger, the former Miami Herald business editor who led SABEW as president in 1977. Birger was later a principal in rbb until his death in 1998.

The award will be decided by a panel of five judges – a SABEW officer and four others — and presented at SABEWNYC17, SABEW’s fall conference, in New York City October 12-13.

SABEW will award a cash prize of $1500 to the winner and pay for expenses for the journalist to receive the award. Consideration will be for an individual’s body of work over a five-year period.

Eligibility, guidelines and instructions for entry.

Who was Larry Birger?

Passionate about the importance of covering the local business community, Birger launched Business Monday at the Herald in July 1980, creating a publication whose format was copied by dozens of newspapers across the country.

“He was a guy who wasn’t afraid to pound his fist on the table with the higher-ups to devote more resources to local business coverage,’’ said David Satterfield, who worked as a reporter at the business section for Birger and later became business editor. “He was a very strong proponent of local business coverage.”

He also mentored many. That aspect of his personality surprised Bruce Rubin after Birger became a partner in Rubin Barney & Birger the precursor to rbb in 1994. Rubin remembers young associates at the firm, many of whom had never worked at newspapers, spending sessions with Birger on Friday mornings in the conference room.

“You could have blown me over with a feather how the young kids and Larry liked each other,” said Rubin.

Shortly after being diagnosed with cancer, Birger died Dec. 18, 1998, at age 71. The conference room at rbb still bears his name and a scholarship at the School of Business at the University of Miami was established in his honor.

About rbb Public Relations and SABEW:

SABEW is the largest organization of business journalists in the world.  For more information, contact Crystal Beasley at 602-496-5188 or cbeasley@sabew.org.

rbb Public Communcations is a national marketing PR firm with a reputation for delivering award-winning results to clients who appreciate the individual attention only a boutique agency can provide. The firm supports companies that want to challenge market leaders and fuels brands that are already category leaders, but want to redefine the status quo and break out from traditional marketing techniques.

rbb’s bilingual staff offers best practices in media relations, corporate and crisis communications, product introductions and digital/social media.  For more information, call (305) 448-7450 or visit rbbcommunications.com.

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